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Clearpage Interactive designs and manages the quarterly national newspaper insert promotion for The Maytag Store, Maytag Home Appliance Centers, and Maytag Home Dealer retail locations across the nation. With 6 different versions printed each quarter, the result is a highly coordinated promotion resulting in 32 to 36 million inserts found in newspapers across the country each year. The July version of this promotion, The Summer Coldfront Sale, reached a distribution of 7.1 million copies across 136 newspapers nationwide.
In addition to designing this quarterly 4-page newspaper insert, Clearpage Interactive also coordinates the execution of the promotion by accepting orders online and over the phone from more than 260 store owners, customizing each print run with a unique dealer imprint, ensuring proper quantities and delivery locations, as well as providing customer service to all involved in the promotion.